Taylor Roeling
IMA Communications Internship
I had the opportunity to work for the IMA Financial Group, Inc. in Denver, Colorado from May - Aug. 2018 as a communications and public relations intern. Through this internship I was able to manage multiple projects by myself and with a team relating to external communications, internal communications, and event planning. Below are examples of work I completed for IMA.​
Ping Pong on the Plaza
I was able to plan the IMA Foundation's annual charity tournament called Ping Pong on the Plaza in Sept. which raised over $130,000 for Denver area nonprofits. For this event, I was in charge of coordinating and securing vendors, creating internal and external email marketing campaigns, developing a social media strategy and content, and lastly engaging community sponsors in the area. Below are some examples of the work I did for Ping Pong and for the execution of the event.
External and Internal Email Campaigns
To the left is one of nine external emails I wrote, edited and designed. These emails were targeted to a specific list created from different events - these ranged from sponsors to individual teams.
To the right is one of four internal emails designed for our young professional (YP) audience. We targeted our YP and then non-YP audience in different emails so we could effectively get employees to buy tickets or volunteer to help at the event.
Social Media Strategy and Content
Here is a sample of the three-month social media plan I created for the event. Each post was tailored to the different audiences on Facebook, LinkedIn, Twitter and Instagram. Previously, Instagram had not been utilized, so I had the opportunity to re-vamp it and create a following, especially tailored to young professionals we were trying to reach for Ping Pong. At the event, I ran the live social media feeds.
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Instagram Statistics:
July 6, 2018: 6 followers
August 15, 2018: 110 followers
In just over a month, follower count and reach increased exponentially.
Example of graphic for Ping Pong aimed at young professionals
Community Reach
To spur community involvement, a graphic designer built this poster to the left out and I was able to go around to local businesses seeking in-kind donations and sponsorships.
Below is an example of copy I wrote and posted on community event calendars on local websites, Denver based company websites and nonprofit event calendars.
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Award Nominations
I wrote and edited several award nominations for different professionals at IMA. This included a piece I wrote and submitted about our Dallas president for the D CEO Magazine's Nonprofit and Corporate Citizenship Awards. He was selected as a finalist for the Leadership Excellence Award and in August was selected as the honoree. Below is the submission I wrote.
Newsletter
Here are examples of content from the monthly newsletters for employees that I wrote and edited with stories ranging from community work, events, and a variety of different content. These were built and designed out in MailChimp.
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Other Work
Sonic Newsletter
I had the opportunity to write and build out Sonic's newsletter regarding hurricane coverage in MailChimp which was sent to Sonic employees nationally.
Weekly Blogs
I edited weekly blogs written by risk-control professionals and formatted them in WordPress and also scheduled social media posts for the blogs.
Internal Email Campaigns
Internal email marketing was a very important tool at IMA, and I constantly helped the communications team with editing and building out emails in MailChimp to send out.